08 Dec 2015
Design & Publishing Conference in Asia – SpectrumASIA
Organized by The Hong Kong Printers Association
“Design & Publishing Conference in Asia – SpectrumASIA”
Date: 8 December 2015 (Tue)
Time: 10:00am – 5:30pm
Venue: VTC Auditorium- 3 King Ling Road, Tseung Kwan O, N.T.
Fee: HK$200 per person
Spectrum Content
To investigate the impact of the globalization of print media and cross-media to professionals of printing, design, publishing and advertising, and to share feasible strategies and related technologies.
In the cross-media environment, it is important for media professionals to integrate and manage the media and workflow strategy. It includes the globalization of print workflow and quality management, effective brand management, how printers provide cross-media service, and understanding content management and publishing standards, etc. With a view of these trends, The Hong Kong Printers Association will partner with Idealliance of US to organise the FIRST SpectrumASIA in Asia. Distinguished overseas speakers are invited to share their valuable experience and strategies in printing, design and publishing. This SpectrumASIA is funded by the SME Development Fund of the Trade and Industry Department, HKSAR Government.
| Section 1: | Print in the Media Mix? |
| Section 2: | New Efforts in Spot Color Calibration & Control |
| Section 3: | Best Success Stories: How G7 Makes a Difference – 2 Case Studies that demonstrate how G7 workflows can change your business |
| Section 4: | Forum / Q&A |
| Section 5: | Integrated Media Workflow |
| Section 6: | Multi-Channel Publishing Standards and Technologies |
| Section 7: | Print, Customers and Mobile (Digital) |
| Section 8: | Hyper Customization – Engaging Consumers with Personalised Brand Experiences |
| Section 9: | The Best Kept Secrets of the Perfect Holistic Brand Creation |
| Section 10: | Forum / Q&A |
Photos 